| Original language | English |
|---|---|
| Title of host publication | Digital Marketing in Sports |
| Subtitle of host publication | Global Perspectives |
| Editors | James J. Zhang, Brandon Mastromartino |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 11 |
| Edition | 1st |
| ISBN (Electronic) | 9781003430353 |
| ISBN (Print) | 9781032553719 |
| Publication status | Accepted/In press - 16 Feb 2023 |
Publication series
| Name | World Association for Sport Management Series |
|---|---|
| Publisher | Routledge |