Global incumbents vs Emerging Market Multinationals: The case of domestic appliances

Christopher Carr; Ling Liu

doi:10.4324/9780429316050

Global incumbents vs Emerging Market Multinationals: The case of domestic appliances

Christopher Carr, Ling Liu

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter illustrates the impact of Emerging Market Champions such as Haier from China and their ultimate impact on oligopolistic rivalry in the global 'domestic' appliance industry. Haier's global strategies are examined in detail, and oligopolistic effects including cross-border moves and countermoves. Drawing on the full panoply of global oligopoly analysis techniques, the chapter highlights strategic implications for advanced country incumbents such as Whirlpool.

Original language	English
Title of host publication	Global Oligopoly
Subtitle of host publication	A Key Idea for Business and Society
Place of Publication	London
Publisher	Routledge
Chapter	11
Pages	206-224
Number of pages	19
Edition	1
ISBN (Electronic)	9780429316050
ISBN (Print)	9780367312831, 9780367312756
DOIs	https://doi.org/10.4324/9780429316050
Publication status	Published - 3 Mar 2021

Publication series

Name	Key Ideas in Business and Management

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10.4324/9780429316050

Cite this

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Global incumbents vs Emerging Market Multinationals: The case of domestic appliances

Abstract

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Global Oligopoly: A Key Idea for Business and Society

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