Projects per year
Abstract
HIV prevention services across the United Kingdom received unprecedented requests for home testing kits following the airing of Russell T. Davies’s television series It’s a Sin (IAS) in January and February 2021. Professionals suggested a link between IAS’s retelling of AIDS crisis histories and people’s fears of ongoing HIV transmission, thus leading to increased online searches about HIV/AIDS. Little has been written about this impact of IAS on HIV health promotion practices specifically. Thus, in this article, I analyse a series of interviews with HIV health promoters in Scotland to detail how IAS has influenced HIV intervention techniques and health promotion strategies. I demonstrate how IAS provoked local and national dialogues about the contemporary context of HIV/AIDS in Scotland. I argue that it enabled conversations about the need for new media resources that accurately represent the specific and localized histories of HIV/AIDS. More directly, IAS in small part illuminated differences in intervention strategies between England and Scotland. Hence, it foregrounded the need for re-distributed institutional and material resources to streamline a Scottish agenda for ‘ending HIV’ by 2030.
Original language | English |
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Pages (from-to) | 173-189 |
Number of pages | 18 |
Journal | Journal of Popular Television |
Volume | 11 |
Issue number | 2 |
DOIs | |
Publication status | Published - 18 Jul 2023 |
Keywords / Materials (for Non-textual outputs)
- It’s a Sin
- cultural studies
- health promotion
- HIV/AIDS
- Scotland
- television
Fingerprint
Dive into the research topics of 'HIV prevention and the impact of It’s a Sin in Scotland'. Together they form a unique fingerprint.Projects
- 2 Finished
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Developing a Centre for Biomedicine, Self and Society
Cunningham-Burley, S., Chan, S., Haddow, G., Laurie, G., Pickersgill, M., Sridhar, D. & Sturdy, S.
1/10/17 → 31/03/24
Project: Research
Activities
- 1 Oral presentation
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'Post-AIDS' Health Promotion: Theories and Methods
Chase Ledin (Speaker)
19 Oct 2021 → 21 Oct 2021Activity: Academic talk or presentation types › Oral presentation