Research output per year
Research output per year
Abstract
This is the third and final part of a case that follows the evolution of the Scottish pet food firm, Bella & Duke. It asks participants to evaluate three strategic choices facing Bella & Duke as it seeks to scale the venture. This third part of the case can either be taught as a standalone or in conjunction with one or both of the other two parts. The first part of the case - 'Raw Goodness'. - asks participants to design a business model canvas for a feasibility trial. The second part of the case - 'RG Pet Foods' - asks participants to redesign a business model canvas and consider finance options on the journey to start-up viability.
| Original language | English |
|---|---|
| Type | Case Study |
| Media of output | |
| Number of pages | 15 |
| Volume | 822-0058-1 |
| Publication status | Published - 19 May 2022 |
Fingerprint
Dive into the research topics of 'How can Bella & Duke become top dog within the pet food industry?'. Together they form a unique fingerprint.Research output
- 3 Other contribution
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Raw Goodness - Just how do you trial a business idea?
Nair, A. & Greene, F., 19 May 2022, 4 p.Research output: Other contribution
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RG Pet Foods: How do you build a viable start-up?
Nair, A. & Greene, F., 19 May 2022, 8 p. Case Study Centre .Research output: Other contribution
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Teaching note: How can Bella & Duke become top dog within the pet food industry?
Nair, A. & Greene, F., 19 May 2022, 7 p. Case Study Centre .Research output: Other contribution