How design can improve firm performance

Gerda Gemser, Marina Candi, Jan Van Den Ende

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

Design makes a difference, but in what areas and under what circumstances?
This broad survey offers some valuable conclusions for optimizing the payoff on design investments.
Original languageEnglish
Pages (from-to)72-77
JournalDMI: Design Management Review
Issue number2
Publication statusPublished - 7 Jun 2011


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