How design can improve firm performance

Gerda Gemser, Marina Candi, Jan Van Den Ende

Research output: Contribution to journalArticlepeer-review

Abstract

Design makes a difference, but in what areas and under what circumstances?
This broad survey offers some valuable conclusions for optimizing the payoff on design investments.
Original languageEnglish
Pages (from-to)72-77
JournalDesign Management Review
Volume22
Issue number2
DOIs
Publication statusPublished - 7 Jun 2011

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