How design can improve firm performance

Gerda Gemser; Marina Candi; Jan Van Den Ende

doi:10.1111/j.1948-7169.2011.00128.x

How design can improve firm performance

Gerda Gemser, Marina Candi, Jan Van Den Ende

Research output: Contribution to journal › Article › peer-review

Abstract

Design makes a difference, but in what areas and under what circumstances?
This broad survey offers some valuable conclusions for optimizing the payoff on design investments.

Original language	English
Pages (from-to)	72-77
Journal	Design Management Review
Volume	22
Issue number	2
DOIs	https://doi.org/10.1111/j.1948-7169.2011.00128.x
Publication status	Published - 7 Jun 2011

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10.1111/j.1948-7169.2011.00128.x

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title = "How design can improve firm performance",

abstract = "Design makes a difference, but in what areas and under what circumstances?This broad survey offers some valuable conclusions for optimizing the payoff on design investments.",

author = "Gerda Gemser and Marina Candi and {Van Den Ende}, Jan",

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How design can improve firm performance

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