How does perceived retailer innovativeness create value to the customer?

Chen-Yu Lin1, David Marshall, John Dawson

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventMarketing catching the Technology Wave, Academy of Marketing, University of Southampton - , United Kingdom
Duration: 3 Jul 20125 Jul 2012

Conference

ConferenceMarketing catching the Technology Wave, Academy of Marketing, University of Southampton
Country/TerritoryUnited Kingdom
Period3/07/125/07/12

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