How does perceived retailer innovativeness create value to the customer?

Chen-Yu Lin1, David Marshall, John Dawson

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2012
Event	Marketing catching the Technology Wave, Academy of Marketing, University of Southampton - , United Kingdom Duration: 3 Jul 2012 → 5 Jul 2012

Conference	Marketing catching the Technology Wave, Academy of Marketing, University of Southampton
Country/Territory	United Kingdom
Period	3/07/12 → 5/07/12

Access to Document

How does perceived retailer innovativeness create value to the customer?
© The Authors. © Lin1, C-Y., Marshall, D., & Dawson, J. (2012). How does perceived retailer innovativeness create value to the customer?. Paper presented at Marketing catching the Technology Wave, Academy of Marketing, University of Southampton, United Kingdom.
Submitted manuscript, 183 KB

@conference{c553e1f321a944ab88893dce2a4c0f05,

title = "How does perceived retailer innovativeness create value to the customer?",

author = "Chen-Yu Lin1 and David Marshall and John Dawson",

year = "2012",

language = "English",

note = "Marketing catching the Technology Wave, Academy of Marketing, University of Southampton ; Conference date: 03-07-2012 Through 05-07-2012",

}