How evaluative nutrition cues promote consumer response for unhealthy foods

Eunjoo Han*, Euejung Hwang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract / Description of output

The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research
EditorsTonya Williams Bradford, Anat Keinan, Matthew Thomson
PublisherThe Association for Consumer Research
Pages498-499
Number of pages2
Volume49
Publication statusPublished - 31 Dec 2021

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