How evaluative nutrition cues promote consumer response for unhealthy foods

Eunjoo Han; Euejung Hwang

How evaluative nutrition cues promote consumer response for unhealthy foods

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.

Original language	English
Title of host publication	NA - Advances in Consumer Research
Editors	Tonya Williams Bradford, Anat Keinan, Matthew Thomson
Publisher	The Association for Consumer Research
Pages	498-499
Number of pages	2
Volume	49
Publication status	Published - 31 Dec 2021

Access to Document

https://www.acrwebsite.org/volumes/3001064/volumes/v49/NA-49

Cite this

@inproceedings{4e5718d25cc44b70bcc78009dbe083dc,

title = "How evaluative nutrition cues promote consumer response for unhealthy foods",

abstract = "The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.",

author = "Eunjoo Han and Euejung Hwang",

year = "2021",

month = dec,

day = "31",

language = "English",

volume = "49",

pages = "498--499",

editor = "{Williams Bradford}, Tonya and Anat Keinan and Matthew Thomson",

booktitle = "NA - Advances in Consumer Research",

publisher = "The Association for Consumer Research",

}

TY - GEN

T1 - How evaluative nutrition cues promote consumer response for unhealthy foods

AU - Han, Eunjoo

AU - Hwang, Euejung

PY - 2021/12/31

Y1 - 2021/12/31

N2 - The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.

AB - The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.

M3 - Conference contribution

VL - 49

SP - 498

EP - 499

BT - NA - Advances in Consumer Research

A2 - Williams Bradford, Tonya

A2 - Keinan, Anat

A2 - Thomson, Matthew

PB - The Association for Consumer Research

ER -

How evaluative nutrition cues promote consumer response for unhealthy foods

Abstract

Access to Document

Fingerprint

Cite this