How Kelon and Haier innovated to attract the local Chinese market

Xiaobai Shen

How Kelon and Haier innovated to attract the local Chinese market

Research output: Non-textual form › Digital or Visual Products

Abstract

The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.

Original language	English
Publisher	Henry Stewart Talks
Media of output	Online
Publication status	Published - 27 Feb 2017

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How Kelon and Haier innovated to attract the local Chinese market

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