How Kelon and Haier innovated to attract the local Chinese market

Xiaobai Shen (Photographer)

Research output: Non-textual formDigital or Visual Products

Abstract

The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
Original languageEnglish
PublisherHenry Stewart Talks
Media of outputOnline
Publication statusPublished - 27 Feb 2017

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