How Virtual Environments Enhance Brand Experiences: The Role of Cognitive Engagement

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 10 May 2019
EventGlobal Branding Conference - Berlin, Germany
Duration: 8 May 201910 May 2019

Conference

ConferenceGlobal Branding Conference
Abbreviated titleGBC
CountryGermany
CityBerlin
Period8/05/1910/05/19

Cite this