How VR Influences the Holistic Brand Experience and the Consumer Decision Journey

Alena Kostyk, Laurence Dessart, Kirsten Cowan

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusAccepted/In press - 4 Mar 2023
Event8th International XR-Metaverse Conference - Las Vegas, United States
Duration: 28 Jun 202330 Jun 2023


Conference8th International XR-Metaverse Conference
Country/TerritoryUnited States
CityLas Vegas

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