How VR Influences the Holistic Brand Experience and the Consumer Decision Journey

Alena Kostyk, Laurence Dessart, Kirsten Cowan

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Accepted/In press - 4 Mar 2023
Event	8th International XR-Metaverse Conference - Las Vegas, United States Duration: 28 Jun 2023 → 30 Jun 2023

Conference	8th International XR-Metaverse Conference
Country/Territory	United States
City	Las Vegas
Period	28/06/23 → 30/06/23

Cite this

@conference{ab414a672acd4d5e903641e424d6fd49,

title = "How VR Influences the Holistic Brand Experience and the Consumer Decision Journey",

author = "Alena Kostyk and Laurence Dessart and Kirsten Cowan",

year = "2023",

month = mar,

day = "4",

language = "English",

note = "8th International XR-Metaverse Conference ; Conference date: 28-06-2023 Through 30-06-2023",

}