Impact of visual texture on product evaluation

Euejung Hwang*, Megan Phillips

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationANZMAC 2019 - Winds of Change
Subtitle of host publicationConference Proceedings
EditorsJames E. Richard, Djavlonbek Kadirov
PublisherVictoria University of Wellington
Publication statusPublished - 23 Mar 2020
EventAustralian & New Zealand Marketing Academy Conference - Wellington, New Zealand
Duration: 2 Dec 2019 → …

Publication series

NameANZMAC Conference Proceedings
ISSN (Print)1447-3275


ConferenceAustralian & New Zealand Marketing Academy Conference
Country/TerritoryNew Zealand
Period2/12/19 → …

Keywords / Materials (for Non-textual outputs)

  • visual texture
  • perceived scarcity
  • political ideology

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