TY - JOUR
T1 - Implementing best practices to support creativity in NPD cross-functional teams
AU - Bunduchi, R.
PY - 2009/12/1
Y1 - 2009/12/1
N2 - The use of cross-functional teams increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional teams including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R & D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short-term management focus on incremental innovation.
AB - The use of cross-functional teams increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional teams including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R & D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short-term management focus on incremental innovation.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-76449101554&partnerID=8YFLogxK
U2 - 10.1142/S1363919609002406
DO - 10.1142/S1363919609002406
M3 - Article
AN - SCOPUS:76449101554
VL - 13
SP - 537
EP - 554
JO - International Journal of Innovation Management
JF - International Journal of Innovation Management
SN - 1363-9196
IS - 4
ER -