Implementing best practices to support creativity in NPD cross-functional teams

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

The use of cross-functional teams increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional teams including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R & D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short-term management focus on incremental innovation.
Original languageEnglish
Pages (from-to)537-554
Number of pages18
JournalInternational Journal of Innovation Management
Issue number4
Publication statusPublished - 1 Dec 2009


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