Implementing key account management: Intraorganizational practices and associated dilemmas

Javier Marcos-Cuevas, Satu Natti, Teea Palo, Lynette Ryals

Research output: Contribution to journal › Article › peer-review

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Teea Palo
- Business School - Senior Lecturer in Marketing
- Marketing
- Leadership, Organisations and Society
Person: Academic: Research Active