Inappropriate or intriguing?: The impact of demographics and psychographics on the attitudes of genders towards sexual imagery in press advertising

Essam Ibrahim; Rebecca Williamson

Inappropriate or intriguing? The impact of demographics and psychographics on the attitudes of genders towards sexual imagery in press advertising

Essam Ibrahim, Rebecca Williamson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2014
Event	Global Marketing Conference - Singapore, Singapore, Singapore Duration: 15 Jul 2014 → 18 Jul 2014

Conference

Conference	Global Marketing Conference
Country/Territory	Singapore
City	Singapore
Period	15/07/14 → 18/07/14

Cite this

@conference{c559034bd7dd40169d1bea452a4b91f1,

title = "Inappropriate or intriguing?: The impact of demographics and psychographics on the attitudes of genders towards sexual imagery in press advertising",

author = "Essam Ibrahim and Rebecca Williamson",

year = "2014",

month = jul,

language = "English",

note = "Global Marketing Conference ; Conference date: 15-07-2014 Through 18-07-2014",

}