Incumbents’ response to potentially disruptive innovation in low tech service industries: The case of wearable technologies in the health and fitness industry

Jessica Nicole Brailey, Raluca Bunduchi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Drawing from disruptive innovation, IT value and organisation contingency research, the paper investigates how low tech service sector firms respond to potentially disruptive technology innovation, and the factors that explain these responses. The paper employs a comparative case study research design, drawing from interviews, participant observation and extensive secondary data search and compares the approach taken by six firms in the health and fitness industry to embed the same wearable technology within their service offerings. Findings indicate that low tech service firms deploy the new technology within the confines of existing business models. Such a conservative response to disruptive innovation is explained by the context in which organisations are embedded, in particular organisational and customer related challenges, changes in the dynamic of the competition and the early stage of technology development.
Original languageEnglish
Title of host publicationProceedings of the 24th Innovation and Product Development Management Conference
Pages1-20
Number of pages20
Publication statusPublished - 30 Jun 2017
Event24th Innovation and Product Development Management Conference - Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165

Publication series

NameEIASM Conference Proceedings Series
ISSN (Print)1998-7374

Conference

Conference24th Innovation and Product Development Management Conference
Abbreviated titleIPDM 2017
CountryIceland
CityReykjavik
Period11/06/1713/06/17
Internet address

Fingerprint Dive into the research topics of 'Incumbents’ response to potentially disruptive innovation in low tech service industries: The case of wearable technologies in the health and fitness industry'. Together they form a unique fingerprint.

Cite this