Abstract
Drawing from disruptive innovation, IT value and organisation contingency research, the paper investigates how low tech service sector firms respond to potentially disruptive technology innovation, and the factors that explain these responses. The paper employs a comparative case study research design, drawing from interviews, participant observation and extensive secondary data search and compares the approach taken by six firms in the health and fitness industry to embed the same wearable technology within their service offerings. Findings indicate that low tech service firms deploy the new technology within the confines of existing business models. Such a conservative response to disruptive innovation is explained by the context in which organisations are embedded, in particular organisational and customer related challenges, changes in the dynamic of the competition and the early stage of technology development.
| Original language | English |
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| Title of host publication | Proceedings of the 24th Innovation and Product Development Management Conference |
| Pages | 1-20 |
| Number of pages | 20 |
| Publication status | Published - 30 Jun 2017 |
| Event | 24th Innovation and Product Development Management Conference - Reykjavik, Iceland Duration: 11 Jun 2017 → 13 Jun 2017 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165 |
Publication series
| Name | EIASM Conference Proceedings Series |
|---|---|
| ISSN (Print) | 1998-7374 |
Conference
| Conference | 24th Innovation and Product Development Management Conference |
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| Abbreviated title | IPDM 2017 |
| Country/Territory | Iceland |
| City | Reykjavik |
| Period | 11/06/17 → 13/06/17 |
| Internet address |