Influence government, platform power and the patchwork profile: Exploring the appropriation of targeted advertising infrastructures for government behaviour change campaigns

Social Sciences

• Media Platform 100%
• Strategic Marketing 50%
• Business Model 50%
• Empirical Research 50%
• Political Interest 50%
• Public Sector 50%
• Influencer 50%
• Communication Campaign 50%
• Platform Economy 50%
• Case Study Research 50%
• Cybernetics 50%
• Discourse 50%
• Political Advertising 50%

Economics, Econometrics and Finance

• Public Policy 100%
• Public Sector 100%
• Business Model 100%
• Platform Economy 100%
• State Intervention 100%
• Marketing 100%

Computer Science

• Social Medium Platform 100%
• Targeted Advertising 100%
• Business Models 50%
• Cybernetics 50%
• Empirical Research 50%
• Public Sector Body 50%
• Internet Platform 50%
• Control Information 50%
• Case Study 50%
• Political Interest 50%