|Title of host publication||Encyclopedia of E-Commerce Development, Implementation and Management in the Global Economy|
|Publication status||Published - 29 Feb 2016|
Responding to calls for research into the impact of tools and technology on individual perceived empowerment, this chapter explores the extent to which engagement in retirement saving activity via a website leads to consumer perceptions of e-empowerment. Based on a survey of members of an occupational pension (retirement) scheme the study identifies four dimensions that underpin the construct of e-empowerment in the context of pensions and uses these as a means to identify three distinct clusters (segments) of consumers who differ in the extent to which they have been informed, empowered or paralyzed as a result of engagement with the pension website. Key contributions to theory include the identification of e-empowerment as a multi-dimensional construct and the relationship between the transformative impact of interactive technology on psychological and behavioral outcomes.