Informed, empowered or paralyzed? Outcomes from engaging in a website

Tina Harrison, Kathryn Waite

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Responding to calls for research into the impact of tools and technology on individual perceived empowerment, this chapter explores the extent to which engagement in retirement saving activity via a website leads to consumer perceptions of e-empowerment. Based on a survey of members of an occupational pension (retirement) scheme the study identifies four dimensions that underpin the construct of e-empowerment in the context of pensions and uses these as a means to identify three distinct clusters (segments) of consumers who differ in the extent to which they have been informed, empowered or paralyzed as a result of engagement with the pension website. Key contributions to theory include the identification of e-empowerment as a multi-dimensional construct and the relationship between the transformative impact of interactive technology on psychological and behavioral outcomes.
Original languageEnglish
Title of host publicationEncyclopedia of E-Commerce Development, Implementation and Management in the Global Economy
EditorsIn Lee
PublisherIGI Global
ISBN (Print)9781466697874
Publication statusPublished - 29 Feb 2016


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