| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of E-Commerce Development, Implementation and Management in the Global Economy |
| Editors | In Lee |
| Publisher | IGI Global |
| Edition | 2 |
| ISBN (Print) | 9781466697874 |
| Publication status | Published - 29 Feb 2016 |
Abstract / Description of output
Responding to calls for research into the impact of tools and technology on individual perceived empowerment, this chapter explores the extent to which engagement in retirement saving activity via a website leads to consumer perceptions of e-empowerment. Based on a survey of members of an occupational pension (retirement) scheme the study identifies four dimensions that underpin the construct of e-empowerment in the context of pensions and uses these as a means to identify three distinct clusters (segments) of consumers who differ in the extent to which they have been informed, empowered or paralyzed as a result of engagement with the pension website. Key contributions to theory include the identification of e-empowerment as a multi-dimensional construct and the relationship between the transformative impact of interactive technology on psychological and behavioral outcomes.