Innovation Voucher Scheme - Allander Litho Printers

Zoe Patterson; Funda  Cevik

Innovation Voucher Scheme - Allander Litho Printers

Zoe Patterson (Other), Funda Cevik (Designer)

Edinburgh College of Art

Research output: Non-textual form › Design

Abstract

The general aim is to provide Allander with relevant and efficient intelligence through research to help grow the business and align future services with market needs. Using expert academic/design insights, we will analyse emerging print technologies and how they are likely to be promoted to and adopted by end-users.
The project will consist of research into emerging print technologies within the context of market trends and client needs and choices. The focus will be on the promotion through design and possible outlet for Allander’s newly acquired digital printing equipment. The findings will be analysed and collated into a comprehensive body of information, which will be presented to Allander through a dissemination event(s). The project will essentially aim to provide Allander with a wider understanding of their current and future marketing environment along with an idea of how that knowledge can be used for future business augmentation.

Original language	English
Publication status	Unpublished - 2011

Access to Document

Allander Research OutlineSubmitted manuscript, 2.88 MB
Allander Research ConclusionsSubmitted manuscript, 623 KB
Allander Litho Non Textual OutputSubmitted manuscript, 13.4 MB

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abstract = "The general aim is to provide Allander with relevant and efficient intelligence through research to help grow the business and align future services with market needs. Using expert academic/design insights, we will analyse emerging print technologies and how they are likely to be promoted to and adopted by end-users. The project will consist of research into emerging print technologies within the context of market trends and client needs and choices. The focus will be on the promotion through design and possible outlet for Allander{\textquoteright}s newly acquired digital printing equipment. The findings will be analysed and collated into a comprehensive body of information, which will be presented to Allander through a dissemination event(s). The project will essentially aim to provide Allander with a wider understanding of their current and future marketing environment along with an idea of how that knowledge can be used for future business augmentation. ",

author = "Zoe Patterson and Funda Cevik",

note = "The Innovation Voucher Scheme is funded by the Scottish Funding Council and is part financed by the Lowlands and Uplands Scotland European Regional Development Fund Programme 2001-2013.",

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N2 - The general aim is to provide Allander with relevant and efficient intelligence through research to help grow the business and align future services with market needs. Using expert academic/design insights, we will analyse emerging print technologies and how they are likely to be promoted to and adopted by end-users. The project will consist of research into emerging print technologies within the context of market trends and client needs and choices. The focus will be on the promotion through design and possible outlet for Allander’s newly acquired digital printing equipment. The findings will be analysed and collated into a comprehensive body of information, which will be presented to Allander through a dissemination event(s). The project will essentially aim to provide Allander with a wider understanding of their current and future marketing environment along with an idea of how that knowledge can be used for future business augmentation.

AB - The general aim is to provide Allander with relevant and efficient intelligence through research to help grow the business and align future services with market needs. Using expert academic/design insights, we will analyse emerging print technologies and how they are likely to be promoted to and adopted by end-users. The project will consist of research into emerging print technologies within the context of market trends and client needs and choices. The focus will be on the promotion through design and possible outlet for Allander’s newly acquired digital printing equipment. The findings will be analysed and collated into a comprehensive body of information, which will be presented to Allander through a dissemination event(s). The project will essentially aim to provide Allander with a wider understanding of their current and future marketing environment along with an idea of how that knowledge can be used for future business augmentation.

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