Innovation Voucher Scheme - Allander Litho Printers

Zoe Patterson (Other), Funda Cevik (Designer)

Research output: Non-textual formDesign

Abstract

The general aim is to provide Allander with relevant and efficient intelligence through research to help grow the business and align future services with market needs. Using expert academic/design insights, we will analyse emerging print technologies and how they are likely to be promoted to and adopted by end-users.
The project will consist of research into emerging print technologies within the context of market trends and client needs and choices. The focus will be on the promotion through design and possible outlet for Allander’s newly acquired digital printing equipment. The findings will be analysed and collated into a comprehensive body of information, which will be presented to Allander through a dissemination event(s). The project will essentially aim to provide Allander with a wider understanding of their current and future marketing environment along with an idea of how that knowledge can be used for future business augmentation.
Original languageEnglish
Publication statusUnpublished - 2011

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