Inspiring real change from virtual experiences: How gaming in VR can foster sustainable behaviors

Kirsten Cowan, Seth Ketron, Alena Kostyk, Kirk Kristofferson

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 21 Apr 2022
EventReimagining Marketing Strategy: Driving the Debate on
Grand Challenges.: Journal of the Academy of Marketing Science Thought Leadership Forum
- King's Business School, London, United Kingdom
Duration: 15 Jun 202217 Jun 2022

Workshop

WorkshopReimagining Marketing Strategy: Driving the Debate on
Grand Challenges.
Country/TerritoryUnited Kingdom
CityLondon
Period15/06/2217/06/22

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