Institutional pressures and isomorphic change in a high-fashion company: The case of Brioni Roman Style, 1945-89

Massimo Sargiacomo*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Towards the end of 1945 a small tailoring shop named Brioni was opened in Rome to craft elegant garments for the international social elite. Although the original business idea proved successful, in the post-war period several endogenous and exogenous factors stimulated changes in managerial behaviour. The main object of this paper, which is informed by institutional sociology, is to elucidate the economic, coercive, mimetic and normative pressures that shaped key decisions of senior management in what became a high-fashion company. The most important isomorphic changes are portrayed as is the role played by two key actors in the company whose entrepreneurial activity stimulated institutionalisation processes inside the high-fashion environment.

Original languageEnglish
Pages (from-to)215-241
Number of pages27
JournalAccounting, Business and Financial History
Volume18
Issue number2
DOIs
Publication statusPublished - Jul 2008
Externally publishedYes

Keywords

  • Business history
  • case-study
  • fashion industry
  • institutional sociology

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