Institutional pressures and the production of televised sport

M.L. Silk, J. Amis

Research output: Contribution to journalArticlepeer-review

Abstract

The analysis of televised sport production has largely ignored the conditions that frame cultural production and the ways in which broadcasts are constructed. Rather, scholarly discussions of televised sport production have been based on the text that goes to air. Given substantial realignments in political, economic, and cultural spheres brought about by the proliferation of a global media, it is argued that a textual perspective is inadequate if a thorough understanding of the complexities of televised sport production is to be attained. Rather, to appreciate the intricacies involved in cultural (re)production, scholars need to address the ways in which interactions among influential actors impact the process of reproducing sport for television. This paper investigates the conditions of production and the labor processes involved in reproducing a major sporting event. Using ethnographic data collected at the 1998 Kuala Lumpur Commonwealth Games in Malaysia, the ways in which micro and macro institutional processes interacted to frame the reproduction of the Games are assessed and discussed.
Original languageEnglish
Pages (from-to)267-292
Number of pages26
JournalJournal of Sport Management
Volume14
Issue number4
Publication statusPublished - 1 Oct 2000

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