In this chapter we unpack the institutionalising efforts of members of Brazil’s cultural sector. The country’s political turbulence in recent years has become common knowledge, but few realise the impact it has also had on local policies that help shape the local arts scene. Our study shows how members of the cultural sector proactively work together as the Brazilian Forum for Cultural Rights to safeguard their organisational field. Underpinned by the paradox of institutional entrepreneurship – which simultaneously implies stasis and creativity – this chapter explores in detail the entrepreneurial strategies of these cultural agents. Through a case study analysis, we demonstrate how the concept of institutional entrepreneurship is not limited to the development of new organisational fields, or innovation within the strictures of institutions, but also encompasses the entrepreneurial work of individuals, groups and organisations that together circumvent macro-level pressures that threaten the legitimacy and permanency of an already established institutional order.
|Title of host publication||Handbook of Entrepreneurship and Marketing|
|Editors||Ian Fillis, Nicholas Telford|
|Publication status||Published - 2020|