Internalizing objectification: Objectified individuals see themselves as less warm, competent, moral, and human

Stephen Loughnan, Cristina Baldissarri, Federica Spaccantini, Laura Elder

Research output: Contribution to journalArticlepeer-review

Abstract

People objectify others by viewing them as less warm, competent, moral, and human (Heflick & Goldenberg, 2009; Vaes, Paladino, & Puvia, 2011). In two studies, we examined whether the objectified share this view of themselves, internalizing their objectification. In Study 1 (N = 114) we examined sexual objectification and in Study 2 (N = 62) we examined workplace objectification. Consistent across both studies we found that objectification resulted in participants seeing themselves as less warm, competent, moral (Study 2 only), and lacking in human nature and human uniqueness. These effects were robust to perceiver gender and familiarity (Study 1), and whether another person or a situation caused the objectification (Study 2). In short, the objectified see themselves the manner they are seen by their objectifiers: as lacking warmth, competence, morality, and humanity.
Original languageEnglish
Pages (from-to)217-232
JournalBritish Journal of Social Psychology
Volume56
Issue number2
Early online date15 Feb 2017
DOIs
Publication statusPublished - Jun 2017

Keywords

  • objectification
  • self-perception
  • sexual objectification
  • workplace objectification

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