| Original language | English |
|---|---|
| Title of host publication | The Handbook of Technology Management |
| Subtitle of host publication | Supply Chain Management, Marketing and Advertising, and Global Management |
| Editors | Hossein Bidgoli |
| Publisher | Wiley |
| Pages | 675-92 |
| Number of pages | 17 |
| Volume | 2 |
| ISBN (Print) | 9780470249482 |
| Publication status | Published - 2009 |
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