Investigating Critical Approaches in UG Marketing Curricula

Angela Tregear, Mary Brennan, Sharron Kuznesof, S Dobson

Research output: Book/Report › Commissioned report

Original language	English
Publisher	Academy of Marketing
Commissioning body	Academy of Marketing
Publication status	Published - 2007

1 Finished

Investigating critical approaches in Undergraduate Marketing Curricula
Brennan, M., Tregear, A. & Kuznesof, S.
1/07/06 → 30/06/08
Project: Project from a former institution

2 Article

Critically divided? How marketing educators perceive undergraduate programmes in the UK
Tregear, A., Brennan, M., Dobson, S. & Kuznesof, S., 2010, In: European Journal of Marketing. 44, 1/2, p. 66-86 21 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Critical Approaches in undergraduate marketing teaching: Investigating student's perceptions.
Tregear, A., Kuznesof, S. & Brennan, M., 2007, In: Journal of Marketing Management. 23, 5-6, p. 411-424 13 p.
Research output: Contribution to journal › Article › peer-review

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