It’s Almost as if I’m There Now: Exploring how Virtual Brand Interactions Affect Destination Brand Experiences and Decision-Making

Alena Kostyk; Laurence Dessart; Kirsten Cowan

It’s Almost as if I’m There Now: Exploring how Virtual Brand Interactions Affect Destination Brand Experiences and Decision-Making

Alena Kostyk, Laurence Dessart, Kirsten Cowan

Business School
Marketing
Leadership, Organisations and Society

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Accepted/In press - 10 Jan 2023
Event	Global Branding Conference - University of Bergamo, Bergamo, Italy Duration: 3 May 2023 → 5 May 2023

Conference

Conference	Global Branding Conference
Country/Territory	Italy
City	Bergamo
Period	3/05/23 → 5/05/23

Cite this

@conference{8eadc3a3010f4901bc7a9f3ea0a201c0,

title = "It{\textquoteright}s Almost as if I{\textquoteright}m There Now: Exploring how Virtual Brand Interactions Affect Destination Brand Experiences and Decision-Making",

author = "Alena Kostyk and Laurence Dessart and Kirsten Cowan",

year = "2023",

month = jan,

day = "10",

language = "English",

note = "Global Branding Conference ; Conference date: 03-05-2023 Through 05-05-2023",

}