John Hegarty - Hegarty on advertising: Turning intelligence into magic

Charlotte Gilmore^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	32
Issue number	3
Publication status	Published - 2013

Cite this

TY - JOUR

T1 - John Hegarty - Hegarty on advertising

T2 - Turning intelligence into magic

AU - Gilmore, Charlotte

PY - 2013

Y1 - 2013

UR - http://www.scopus.com/inward/record.url?scp=84881521880&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84881521880

SN - 0265-0487

VL - 32

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -