The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.
|Publication status||Published - May 2015|
|Event||Academy of Marketing Science Conference (AMS), USA. - Denver, Colorado, Denver, Colorado, United States|
Duration: 12 May 2015 → 15 May 2015
|Conference||Academy of Marketing Science Conference (AMS), USA.|
|Period||12/05/15 → 15/05/15|