Jumped or Pushed? Understanding Customer Switching in the Banking Context

Hanim Misbah; Tina Harrison; Essam Ibrahim

Jumped or Pushed? Understanding Customer Switching in the Banking Context

Hanim Misbah, Tina Harrison, Essam Ibrahim

Research output: Contribution to conference › Other › peer-review

Abstract / Description of output

The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.

Original language	English
Publication status	Published - May 2015
Event	Academy of Marketing Science Conference (AMS), USA. - Denver, Colorado, Denver, Colorado, United States Duration: 12 May 2015 → 15 May 2015

Conference

Conference	Academy of Marketing Science Conference (AMS), USA.
Country/Territory	United States
City	Denver, Colorado
Period	12/05/15 → 15/05/15

Cite this

@conference{6788ad02d99648b682bbaf509d8a2f3b,

title = "Jumped or Pushed? Understanding Customer Switching in the Banking Context",

abstract = "The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.",

author = "Hanim Misbah and Tina Harrison and Essam Ibrahim",

year = "2015",

month = may,

language = "English",

note = "Academy of Marketing Science Conference (AMS), USA. ; Conference date: 12-05-2015 Through 15-05-2015",

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TY - CONF

T1 - Jumped or Pushed? Understanding Customer Switching in the Banking Context

AU - Misbah, Hanim

AU - Harrison, Tina

AU - Ibrahim, Essam

PY - 2015/5

Y1 - 2015/5

N2 - The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.

AB - The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.

UR - http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2015/59759_AMS_2015_hires.pdf

UR - http://www.ams-web.org/events/EventDetails.aspx?id=447840

M3 - Other

T2 - Academy of Marketing Science Conference (AMS), USA.

Y2 - 12 May 2015 through 15 May 2015

ER -

Jumped or Pushed? Understanding Customer Switching in the Banking Context

Abstract / Description of output

Conference

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