Jumped or Pushed? Understanding Customer Switching in the Banking Context

Hanim Misbah, Tina Harrison, Essam Ibrahim

Research output: Contribution to conferenceOtherpeer-review

Abstract

The concept of customer switching has received considerable attention in the literature. Customer switching generally assumes that customers have choice and the ability to change from one service/product provider to another. However, not all situations present consumers with the same degree of choice or ability to switch easily. For example in the UK, lack of competition, choice and switching barriers have been noted as particular problems facing consumers in switching from one bank to another.
Original languageEnglish
Publication statusPublished - May 2015
EventAcademy of Marketing Science Conference (AMS), USA. - Denver, Colorado, Denver, Colorado, United States
Duration: 12 May 201515 May 2015

Conference

ConferenceAcademy of Marketing Science Conference (AMS), USA.
CountryUnited States
CityDenver, Colorado
Period12/05/1515/05/15

Fingerprint Dive into the research topics of 'Jumped or Pushed? Understanding Customer Switching in the Banking Context'. Together they form a unique fingerprint.

Cite this