Projects per year
Our interdisciplinary approach to audience development research includes management theory and practice, in collaboration with artistic and policy partner ‘insiders’, and has been successfully developed and applied across a range of different creative settings (ESRC: RES-187-24-0014; ESRC: RES-331-27-0065). Our current AHRC Creative Economy follow on funding project responds to needs identified in the first author’s AHRC Cultural Value project (AHRC AH/L006278/1) and subsequent research which applied emerging methods, particularly in relation to the diversification of potential audiences. The Knowledge and Know-how project is targeted at the direct application of research to benefit small- and medium- sized creative organizations that wish to refine their understanding of their actual and potential audiences, stakeholders, or participants using qualitative rather than quantitative approaches and lack in-house expertise in research and wish to develop this area. Together with upward of fifty creative organsations and funders, we are co-creating and designing a web based qualitative research toolbox which will be adaptable to different audience/consumer/participant development research needs, and will take account of different stakeholder values and organisational goals. Our aim is to develop a ‘research habit’ and ‘promising practices’ among creative organisations. Promising practices are those which provide examples that can be adapted, selected from and reinvented in new situations (Delbridge, et. al., 2007; Beech and Gilmore (eds.), 2015). In line with our dialogical approach taken throughout the study, these practices are intended to be generative of new ways of doing things rather than a source for imitation. This approach to the co-creation process is sensitive to the differing levels of confidence to conduct research, in addition to the financial and time constraints, and the complexity of value-based decision making, within small- and medium-sized creative organisations. Thus the impact of this knowledge and know-how toolbox will be to influence organisational decision-making, making possible more nuanced and informed planning and audience development, in addition to providing the evidence-base that is needed for funding applications. One impact on funders will be to facilitate a shared understanding of realistic research expectations between funders and clients. ReferencesBeech, N. & Gilmore, C. (eds.) (2015) Organising Music: Theory, Practice and Performance. Cambridge: Cambridge University Press.Delbridge, R., Gratton, L., Johnson, G. and the AIM Fellows (2007) The Exceptional Manager. Oxford: Oxford University Press.
|Publication status||Published - 2017|
|Event||International Audience Research Symposium - University of Leeds, Leeds, United Kingdom|
Duration: 14 Sep 2017 → …
|Conference||International Audience Research Symposium|
|Period||14/09/17 → …|
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- 1 Finished
Gilmore, C. & Duffy, C.
1/02/17 → 12/11/18