This papers considers if we can take online customer reviews or responses in social surveys at face value? If not, how should we “decode” them? How can questionnaires be designed to encourage effective communication when many people send information at the same time?
|Type||Focus Paper Series|
|Publisher||Edinburgh School of Economics Focus Paper Series|
|Number of pages||2|
|Publication status||Published - 2014|
|Name||Focus Paper Series|
|Publisher||Edinburgh School of Economics|