Language and tourism in Sabah, Malaysia and Edinburgh, Scotland

Alan A. Lew; Lauren Hall-Lew; Amie Fairs

Language and tourism in Sabah, Malaysia and Edinburgh, Scotland

Alan A. Lew, Lauren Hall-Lew, Amie Fairs

School of Philosophy, Psychology and Language Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

One of the newest areas of study in applied linguistics is within the tourism industry. Despite the centrality of language to tours (Cohen 1982, 1985; Coupland et al. 2005), tourism commodities (Pietikäinen & Kelly-Holmes 2001, Heller 2010), and place promotion (Coupland et al. 2005; Heller 2003), insights from linguistics have not had great impact on tourism research, practice, or policy (see Hall-Lew & Lew, 2014). This study presents a comparative analysis of language attitudes in two very different tourism contexts: Sabah, Malaysia and Edinburgh, Scotland. Both sites feature a thriving tourism industry, attracting large numbers of domestic and international visitors annually. The question for both locations is to what extent spoken linguistic variation might be considered a ‘heritage commodity’ (MacCannell 1999[1976]).

Original language	English
Title of host publication	Opening New Lines of Communication in Applied Linguistics
Subtitle of host publication	Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics
Editors	Bernadette O’Rourke, Nicola Bermingham, Sara Brennan
Place of Publication	London
Publisher	Scitsiugnil Press
Pages	253
Number of pages	259
ISBN (Print)	978-0-9559533-6-1
Publication status	Published - 2014
Event	Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th BAAL Annual Meeting - Heriot-Watt University, Edinburgh, United Kingdom Duration: 5 Sept 2013 → 7 Sept 2013

Conference

Conference	Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th BAAL Annual Meeting
Country/Territory	United Kingdom
City	Edinburgh
Period	5/09/13 → 7/09/13

Keywords / Materials (for Non-textual outputs)

language
linguistics
tourism
SCOTLAND

Access to Document

http://www.baal.org.uk/proceedings_2013.pdf

2 Chapter
1 Chapter (peer-reviewed)
1 Paper

Credibility without intelligibility: Implications for hearing vernacular speakers
Hall-Lew, L., Paiva Couceiro, I. & Fairs, A., 2019, The Routledge Companion to the Work of John R. Rickford. Blake, R. & Buchstaller, I. (eds.). 1st ed. New York: Routledge, p. 220-230 11 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Packaged Place: Tour guides' commodification of sedentarism and mobility
Hall-Lew, L., Paiva Couceiro, I. & Fairs, A., 8 Aug 2016. 25 p.
Research output: Contribution to conference › Paper › peer-review

Open Access
File
Tourists’ Attitudes towards Linguistic Variation in Scotland
Hall-Lew, L., Fairs, A. & Lew, A. A., 2015, Language variation - European Perspectives V. Amsterdam / Philadelphia: John Benjamins Publishing Company, p. 99-110 (Studies in Language Variation (SILV); vol. 17).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Open Access
File

1 Invited talk

The negotiated commodification of Scottish English in Scotland’s tourism economy
Lauren Hall-Lew (Speaker)
28 Jan 2016
Activity: Academic talk or presentation types › Invited talk

Cite this

Lew, A. A., Hall-Lew, L., & Fairs, A. (2014). Language and tourism in Sabah, Malaysia and Edinburgh, Scotland. In B. O’Rourke, N. Bermingham, & S. Brennan (Eds.), Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics (pp. 253). Article 25 Scitsiugnil Press. http://www.baal.org.uk/proceedings_2013.pdf

Lew, Alan A. ; Hall-Lew, Lauren ; Fairs, Amie. / Language and tourism in Sabah, Malaysia and Edinburgh, Scotland. Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics. editor / Bernadette O’Rourke ; Nicola Bermingham ; Sara Brennan. London : Scitsiugnil Press, 2014. pp. 253

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title = "Language and tourism in Sabah, Malaysia and Edinburgh, Scotland",

abstract = "One of the newest areas of study in applied linguistics is within the tourism industry. Despite the centrality of language to tours (Cohen 1982, 1985; Coupland et al. 2005), tourism commodities (Pietik{\"a}inen & Kelly-Holmes 2001, Heller 2010), and place promotion (Coupland et al. 2005; Heller 2003), insights from linguistics have not had great impact on tourism research, practice, or policy (see Hall-Lew & Lew, 2014). This study presents a comparative analysis of language attitudes in two very different tourism contexts: Sabah, Malaysia and Edinburgh, Scotland. Both sites feature a thriving tourism industry, attracting large numbers of domestic and international visitors annually. The question for both locations is to what extent spoken linguistic variation might be considered a {\textquoteleft}heritage commodity{\textquoteright} (MacCannell 1999[1976]).",

keywords = "language, linguistics, tourism, SCOTLAND",

author = "Lew, {Alan A.} and Lauren Hall-Lew and Amie Fairs",

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isbn = "978-0-9559533-6-1",

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booktitle = "Opening New Lines of Communication in Applied Linguistics",

publisher = "Scitsiugnil Press",

note = "Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th BAAL Annual Meeting ; Conference date: 05-09-2013 Through 07-09-2013",

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Lew, AA, Hall-Lew, L & Fairs, A 2014, Language and tourism in Sabah, Malaysia and Edinburgh, Scotland. in B O’Rourke, N Bermingham & S Brennan (eds), Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics., 25, Scitsiugnil Press, London, pp. 253, Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th BAAL Annual Meeting, Edinburgh, United Kingdom, 5/09/13. <http://www.baal.org.uk/proceedings_2013.pdf>

Language and tourism in Sabah, Malaysia and Edinburgh, Scotland. / Lew, Alan A.; Hall-Lew, Lauren; Fairs, Amie.
Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics. ed. / Bernadette O’Rourke; Nicola Bermingham; Sara Brennan. London: Scitsiugnil Press, 2014. p. 253 25.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Language and tourism in Sabah, Malaysia and Edinburgh, Scotland

AU - Lew, Alan A.

AU - Hall-Lew, Lauren

AU - Fairs, Amie

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Y1 - 2014

N2 - One of the newest areas of study in applied linguistics is within the tourism industry. Despite the centrality of language to tours (Cohen 1982, 1985; Coupland et al. 2005), tourism commodities (Pietikäinen & Kelly-Holmes 2001, Heller 2010), and place promotion (Coupland et al. 2005; Heller 2003), insights from linguistics have not had great impact on tourism research, practice, or policy (see Hall-Lew & Lew, 2014). This study presents a comparative analysis of language attitudes in two very different tourism contexts: Sabah, Malaysia and Edinburgh, Scotland. Both sites feature a thriving tourism industry, attracting large numbers of domestic and international visitors annually. The question for both locations is to what extent spoken linguistic variation might be considered a ‘heritage commodity’ (MacCannell 1999[1976]).

AB - One of the newest areas of study in applied linguistics is within the tourism industry. Despite the centrality of language to tours (Cohen 1982, 1985; Coupland et al. 2005), tourism commodities (Pietikäinen & Kelly-Holmes 2001, Heller 2010), and place promotion (Coupland et al. 2005; Heller 2003), insights from linguistics have not had great impact on tourism research, practice, or policy (see Hall-Lew & Lew, 2014). This study presents a comparative analysis of language attitudes in two very different tourism contexts: Sabah, Malaysia and Edinburgh, Scotland. Both sites feature a thriving tourism industry, attracting large numbers of domestic and international visitors annually. The question for both locations is to what extent spoken linguistic variation might be considered a ‘heritage commodity’ (MacCannell 1999[1976]).

KW - language

KW - linguistics

KW - tourism

KW - SCOTLAND

M3 - Chapter (peer-reviewed)

SN - 978-0-9559533-6-1

SP - 253

BT - Opening New Lines of Communication in Applied Linguistics

A2 - O’Rourke, Bernadette

A2 - Bermingham, Nicola

A2 - Brennan, Sara

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CY - London

T2 - Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th BAAL Annual Meeting

Y2 - 5 September 2013 through 7 September 2013

ER -

Language and tourism in Sabah, Malaysia and Edinburgh, Scotland

Abstract

Conference

Keywords / Materials (for Non-textual outputs)

Access to Document

Fingerprint

Research output

Credibility without intelligibility: Implications for hearing vernacular speakers

Packaged Place: Tour guides' commodification of sedentarism and mobility

Tourists’ Attitudes towards Linguistic Variation in Scotland

Activities

The negotiated commodification of Scottish English in Scotland’s tourism economy

Cite this