Leaky boundaries: Intertextuality and young adult experiences of advertising

Stephanie O'Donohoe*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract / Description of output

Much discussion of advertising's intertextual nature has focused on ads themselves. This paper explores it from the perspective of young adults, based on a broader qualitative study of advertising experiences among Scottish 18-24-year-olds. It discusses how their descriptions and experiences of particular ads shaped and were shaped by their experiences of other texts. The implications of the blurred boundaries between advertising and other communication forms are then considered for perceptions of advertising's pervasiveness, the development of advertising literacy and the relationship between ad and brand consumption.

Original languageEnglish
Title of host publicationBuy This Book
Subtitle of host publicationStudies in Advertising and Consumption
EditorsMica Nava, Andrew Blake, Iain MacRury, Barry Richards
PublisherTaylor and Francis Inc.
Number of pages19
ISBN (Electronic)9781136181726, 9781315004853
ISBN (Print)9780415141321
Publication statusPublished - 1 Jan 2013


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