Liberalisation of advertising and product placement rules in the AVMSD: A Step too far?

Research output: Other contribution

Abstract / Description of output

Reviews proposed amendments to the AVMSD and the potential impact on audience exposure to advertising and product placement in the EU.

Original language	English
Type	Blog post
Media of output	Online
Publisher	The London School of Economics and Political Science
Number of pages	1
Place of Publication	London
Publication status	Published - 6 Oct 2016

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title = "Liberalisation of advertising and product placement rules in the AVMSD: A Step too far?",

abstract = "Reviews proposed amendments to the AVMSD and the potential impact on audience exposure to advertising and product placement in the EU.",

keywords = "advertising, product placement, audiovisual media services directive",

author = "Rachael Craufurd-Smith",

year = "2016",

month = oct,

day = "6",

language = "English",

publisher = "The London School of Economics and Political Science",

type = "Other",

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T2 - A Step too far?

AU - Craufurd-Smith, Rachael

PY - 2016/10/6

Y1 - 2016/10/6

N2 - Reviews proposed amendments to the AVMSD and the potential impact on audience exposure to advertising and product placement in the EU.

AB - Reviews proposed amendments to the AVMSD and the potential impact on audience exposure to advertising and product placement in the EU.

KW - advertising

KW - product placement

KW - audiovisual media services directive

UR - http://blogs.lse.ac.uk/mediapolicyproject/2016/10/06/liberalisation-of-advertising-product-placement-rules-in-the-avmsd-a-step-too-far/

M3 - Other contribution

PB - The London School of Economics and Political Science

CY - London

ER -