@article{1c3a16117674496580dc70b1fd16eb94,
title = "Link channels or how to enhance upstream-downstream relations in servitized contexts",
keywords = "value co-creation, service dominant logic, customerization, channel linking, revenue",
author = "Bustinza-S{\'a}nchez, {Oscar F.} and Glenn Parry and Ferran Vendrell-Herrero and Vasileios Myrthianos",
year = "2015",
month = nov,
day = "30",
doi = "10.6036/7704",
language = "English",
volume = "90",
pages = "588--589",
journal = "DYNA",
issn = "0012-7361",
publisher = "Publicaciones DYNA",
number = "6",
}