Abstract / Description of output
Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.
Original language | English |
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Pages (from-to) | 317-320 |
Number of pages | 4 |
Journal | Alcohol and Alcoholism |
Volume | 49 |
Issue number | 3 |
DOIs | |
Publication status | Published - 9 Jan 2014 |
Keywords / Materials (for Non-textual outputs)
- alcohol
- marketing
- industry
- glassware
- policy
- content analysis