Low vs. high excitement brands in VR: The roles of experiential interactions and authenticity

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Accepted/In press - 10 Jan 2023
Event	Global Branding Conference - University of Bergamo, Bergamo, Italy Duration: 3 May 2023 → 5 May 2023

Cite this

@conference{59895d167a02494899f25fb45e393fdc,

title = "Low vs. high excitement brands in VR: The roles of experiential interactions and authenticity",

author = "Kirsten Cowan and Francisco Guzman and Seth Ketron and Alena Kostyk",

year = "2023",

month = jan,

day = "10",

language = "English",

note = "Global Branding Conference ; Conference date: 03-05-2023 Through 05-05-2023",

}