Mail-Order Brides: Content Analysis of Eastern European Internet Marriage Agencies

Yuliya Zabyelina

Research output: Contribution to journalArticlepeer-review


Along the lines of a qualitative inquiry, this article discusses the two dichotomous academic interpretations of mail-order-bride services; investigates the conditions under which mail-order-bride agencies have proliferated into a large-scale industry, and analyzes the content specificities of mail-order-bride agencies that advertise Eastern European brides. Methodologically, the research employs a three-level content analysis with the sample of 24 marriage agencies selected purposefully out of the 100 top entries from the search engine. The findings indicate that not only do mail-order-bride agencies merchandise Eastern European women into a trendy product, they also promote inequalities on the basis of economic condition, gender, race, and the national origin.
Original languageEnglish
Pages (from-to)86-101
Issue number2
Publication statusPublished - 2009


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