Making a niche: The marketization of management research and the rise of ‘Knowledge Branding’

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Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	728-734
Number of pages	7
Journal	Journal of Management Studies
Volume	55
Issue number	4
Early online date	24 Jan 2018
DOIs	https://doi.org/10.1111/joms.12336
Publication status	Published - Jun 2018

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title = "Making a niche: The marketization of management research and the rise of {\textquoteleft}Knowledge Branding{\textquoteright}",

author = "Afshin Mehrpouya and Hugh Willmott",

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