Managing Globalization

Subhabrata Bobby Banerjee*, Chris Carter, Stewart Clegg

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


This article discusses some approaches to globalization that contribute to a critical management studies (CMS) agenda. The vast majority of the literature in management and organization theory takes an inveterately mainstream approach to globalization and lacks a critical perspective. Articles in scholarly journals such as the Journal of International Business Studies and the Colombia Journal of World Business tend to focus on the opportunities and risks posed by globalization and how firms can leverage competitive advantage in a global market. Topics that are studied include entry strategies into developing markets, cross-cultural marketing and management issues, outsourcing, technology transfer, and joint ventures. Few scholars question the naturalness or implied superiority of Western economic development models and their links to globalization, focusing instead on the problems with knowledge that either limit researchers' ability to recognize divergence or the inability of existing theories to explain or capture such divergence.

Original languageEnglish
Title of host publicationThe Oxford Handbook of Critical Management Studies
EditorsMats Alvesson, Todd Bridgman, Hugh Willmott
PublisherOxford University Press
ISBN (Electronic)9780191577123
ISBN (Print)9780199595686
Publication statusPublished - 2 Sep 2009


  • Competitive advantage
  • Divergence
  • Entry strategies
  • Global market
  • Globalization
  • Organization management


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