Marketing discourse and semiotics

Babak Taheri, Martin J Gannon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationAn advertising, promotion and branding perspective
EditorsGeraldine Bell, Babek Taheri
PublisherGoodfellow Publs
Pages39-56
Number of pages18
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944
Publication statusPublished - 30 Oct 2016

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