Research output per year
Research output per year
Babak Taheri, Martin J Gannon
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | Marketing Communications |
Subtitle of host publication | An advertising, promotion and branding perspective |
Editors | Geraldine Bell, Babek Taheri |
Publisher | Goodfellow Publs |
Pages | 39-56 |
Number of pages | 18 |
ISBN (Electronic) | 9781910158968 |
ISBN (Print) | 9781910158944 |
Publication status | Published - 30 Oct 2016 |
Research output: Chapter in Book/Report/Conference proceeding › Chapter