Marketing discourse and semiotics

Babak Taheri, Martin J Gannon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationAn Advertising, Promotion and Branding Perspective
EditorsBabak Taheri, Hamid Shaker
PublisherGoodfellow Publs
Edition2
ISBN (Print)9781915097774
Publication statusPublished - 20 Dec 2024

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