Research output per year
Research output per year
Babak Taheri, Martin J Gannon
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
---|---|
Title of host publication | Marketing Communications |
Subtitle of host publication | An Advertising, Promotion and Branding Perspective |
Editors | Babak Taheri, Hamid Shaker |
Publisher | Goodfellow Publs |
Edition | 2 |
ISBN (Print) | 9781915097774 |
Publication status | Published - 20 Dec 2024 |
Research output: Chapter in Book/Report/Conference proceeding › Chapter