Means Matter, but Variance Matters Too: Decomposing Response Latency Influences on Variance Heterogeneity in Stated Choice Experiments

Iain Black, J. Rose

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)295-310
Number of pages16
JournalMarketing Letters
Volume17
Publication statusPublished - 2006

Cite this