| Original language | English |
|---|---|
| Title of host publication | European Marketing Academy Conference (EMAC), Brighton, UK |
| Publication status | Published - 2008 |
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D. El-Manstrly, H. Evanschitzy
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
| Original language | English |
|---|---|
| Title of host publication | European Marketing Academy Conference (EMAC), Brighton, UK |
| Publication status | Published - 2008 |