Mental and embodied brand knowledge and implicit and explicit processes for advertising: Special topic session

Martin K. J. Waiguny, P. Vargas, L. Vandeberg, Euejung Hwang

Research output: Contribution to conference › Other

Original language	English
Publication status	Published - Mar 2015
Event	American Academy of Advertising - Chicago, United States Duration: 23 Mar 2015 → …

Conference	American Academy of Advertising
Country/Territory	United States
City	Chicago
Period	23/03/15 → …

Cite this

@conference{ee8a194cee7f410e8baf4112a6f7d6fb,

title = "Mental and embodied brand knowledge and implicit and explicit processes for advertising: Special topic session",

author = "Waiguny, {Martin K. J.} and P. Vargas and L. Vandeberg and Euejung Hwang",

year = "2015",

month = mar,

language = "English",

note = "American Academy of Advertising ; Conference date: 23-03-2015",

}