Mental and embodied brand knowledge and implicit and explicit processes for advertising: Special topic session

Martin K. J. Waiguny, P. Vargas, L. Vandeberg, Euejung Hwang

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - Mar 2015
EventAmerican Academy of Advertising - Chicago, United States
Duration: 23 Mar 2015 → …


ConferenceAmerican Academy of Advertising
Country/TerritoryUnited States
Period23/03/15 → …

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