(Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness’ Critical Assignment in Africa

John Amis; Ron L Mower; Michael L Silk

(Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness’ Critical Assignment in Africa

John Amis, Ron L Mower, Michael L Silk

Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life
Editors	LA Wenner, SJ Jackson
Place of Publication	New York
Publisher	Peter Lang Publishing
Pages	97-117
Publication status	Published - 2009

Cite this

@inbook{4f5a318beb814df79e7e5a09a0e7fbf3,

title = "(Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness{\textquoteright} Critical Assignment in Africa",

author = "John Amis and Mower, {Ron L} and Silk, {Michael L}",

year = "2009",

language = "English",

pages = "97--117",

editor = "LA Wenner and SJ Jackson",

booktitle = "Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life",

publisher = "Peter Lang Publishing",

}

(Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness’ Critical Assignment in Africa. / Amis, John; Mower, Ron L; Silk, Michael L.
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life. ed. / LA Wenner; SJ Jackson. New York: Peter Lang Publishing, 2009. p. 97-117.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - (Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness’ Critical Assignment in Africa

AU - Amis, John

AU - Mower, Ron L

AU - Silk, Michael L

PY - 2009

Y1 - 2009

M3 - Chapter

SP - 97

EP - 117

BT - Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

A2 - Wenner, LA

A2 - Jackson, SJ

PB - Peter Lang Publishing

CY - New York

ER -