(Michael) Power, gendered subjectivities, and filmic representation: Brand strategy and Guinness’ Critical Assignment in Africa

John Amis, Ron L Mower, Michael L Silk

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSport, Beer, and Gender: Promotional Culture and Contemporary Social Life
EditorsLA Wenner, SJ Jackson
Place of PublicationNew York
PublisherPeter Lang Publishing Group
Pages97-117
Publication statusPublished - 2009

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