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Abstract / Description of output
The project consisted of three sets of data driven activities, including (i) an analysis of Scottish football conversational sentiments, generated through online communications; (ii) a spatial and demographic analysis of supporters and non-supporters and (iii) a cataloguing of a Scottish football data set.
This micro briefing focuses upon specific data capture around international engagement on the social media site YouTube, through analysing engagement with content produced by the four football clubs that partnered in the study, namely Aberdeen FC, Hibernian FC, Heart of Midlothian FC, and Motherwell FC.
This micro briefing focuses upon specific data capture around international engagement on the social media site YouTube, through analysing engagement with content produced by the four football clubs that partnered in the study, namely Aberdeen FC, Hibernian FC, Heart of Midlothian FC, and Motherwell FC.
Original language | English |
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Place of Publication | Edinburgh |
Publisher | Academy of Sport |
Commissioning body | Scottish Funding council |
Number of pages | 1 |
Publication status | Published - 10 Sept 2021 |
Publication series
Name | Micro-Briefing Papers on Data Driven Innovation and the Scottish Football Industry |
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Publisher | Edinburgh University |
No. | 2 |
Volume | 1 |
Fingerprint
Dive into the research topics of 'Micro-Briefing Paper: International Engagement through Scottish Football Clubs'. Together they form a unique fingerprint.Projects
- 1 Finished
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A Sentiment Analysis of the European 2020/21 Football Championships
Jarvie, G., Jarvie, G., Widdop, P., Barrett, J. & Frank Delgado, E.
1/08/21 → 30/09/21
Project: Research