Modelling Intuition in Retail Site Assessment (MIRSA): Making sense of retail location using retailers' intuitive judgements as a support for decision-making

Ian Clarke, William Mackaness, Barbara Ball

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference Nottingham University Business School
Publication statusPublished - 2 Jul 2002

Cite this